Hey,
So I was walking around DC's Penn Quarter, and saw the banners for Woolly Mammoth Theatre Company's current production, The Pajama Men: In the Middle of No One.
Now, unfortunately you can't see it as well as I thought you might when I took the picture, but in the lower right hand corner was a hashtag: #PJMEN.
And, yes, #PJMEN is in use on Twitter. But what's great is that this is a good example of an integrated and connected communications and marketing effort, that social media isn't something that just exists on social media.
It makes sense, though, right? Much like you make sure to have a website and/or phone number on print materials and ads, why wouldn't you have your handle or relevant hashtag included as well.
Anyway, just a quick share. A nice reminder to make sure that whoever is handling your social media isn't working in a vacuum, and the tools of engagement (like hashtags) are incorporated into the overall communications strategy and implementation,
Do you have any recent examples of doing this with your own work or organization? Leave a comment. Have any pictures? Send 'em in.
JR
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