So in the world of Facebook, where a "Like" is social media currency, if you manage a FB page, either for yourself or your arts company/organization, take some time every day to use Facebook as your page, particularly when it comes to Liking other page's posts, as well as fans' comments.
If you go to the edit page tab, when you click on it, the final option should say "Use Facebook as [name of your page]". Select this and you're good to go.
Just in case you don't know how to do this, if you're on Facebook under your personal profile, just click on the gear icon on the right and you should see an option to "Like As Your Page". If you manage more than one page, you'll get to pick one.
But I digress, when you are using Facebook as your page, well it's pretty self-explanatory.
And not that you have to do it all the time, but every now and then. Maybe start of your day by using Facebook as your page for 5 minutes, or do it before you head home. I would even encourage doing so when you aren't at work.
I also recommend at the very least that you "Like" any fans' interaction with your own page, when they leave a comment on your post, RSVP to an event, etc.
My one suggestion is that you do not "Like" your own content.
Not only is it a given that you like your own content, but it seems a bit...well...I would say it's the social media equivalent of patting one's self on the back or speaking in the royal we.
Anyway, those are some tips for "Like"ing things are your page, on Facebook. Let me know what you think, have you done this? Will you be doing this now? Any other suggestions for what you do as your page, beyond sharing your own content?