Wednesday, January 9, 2013

Foursquare 101: Stick it...stick it good

Hey there,

So this weekend I'm putting up a foursquare window cling at Dance Place. It's to remind people to check in.

It looks like this:
You can find out how to get your window cling here, and if you haven't claimed your venue yet, Foursquare will even send you one for free.

Ideally, you want it somewhere that's visible to everyone who enters your venue. For example, I went to eat at Black & Orange and actually didn't go through my usual routine of checking on various social media platforms, as I was with a friend. I just wasn't thinking about it, until I saw the sticker in the window.

And so I checked in. Because it was placed well, on the window, right next to the door everybody passes through in order to enter the establishment.

Unfortunately, I just recently saw an example of bad placement. I won't name the establishment, but it's one I've frequented multiple times over the past month or so. And I never saw their Foursquare window clinger until THIS WEEK.

It was placed on a secondary glass door, that customers don't even have to walk by, much less pass through. And it is designed such that it needs to go on the inside of whatever it is stuck on, as the "front" is the sticky side.

Fortunately, there's a hashtag that Foursquare encourages you to use to share your cling on display, so check it out:

But otherwise, just use common sense, and walk into your venue as anyone would. Where can you place it so it is noticeable but not out of place, especially if it's the only sticker.

Maybe if not the front doors, on a box office window or in a display case. Definitely send me pics of your window cling.

Because as with any other "ask" in the arts, sometimes all your audience needs is a prompt and a call to action, to follow through. And Foursquare's window clinger makes it pretty easy, all you need to do is stick it...stick it good.

Bonus points if you got the Salt-N-Pepa reference!!

- JR

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